{"id":4664,"date":"2020-05-20T09:08:17","date_gmt":"2020-05-20T07:08:17","guid":{"rendered":"https:\/\/servicios.easyworks.es\/?p=4664"},"modified":"2026-05-27T08:47:45","modified_gmt":"2026-05-27T06:47:45","slug":"la-importancia-de-la-documentacion-tecnica-y-comercial-para-vender-tu-producto","status":"publish","type":"post","link":"https:\/\/servicios.easyworks.es\/en\/la-importancia-de-la-documentacion-tecnica-y-comercial-para-vender-tu-producto\/","title":{"rendered":"Technical and commercial documentation to support the sales"},"content":{"rendered":"

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Creating a strong first impression is critical<\/strong>, and it is often said that the first 30 seconds are the most decisive in achieving it. Once an image is formed in someone\u2019s mind<\/strong>, if it is not the one we intended to convey, it becomes significantly more difficult to change<\/strong>.<\/p>\n

This highlights how important it is to project the right image from the outset, especially when we apply this principle to products and customers<\/strong>. This is where well-structured technical product documentation<\/a> plays a key role.<\/p>\n

In many cases, companies have products with outstanding features and high-end specifications, yet their technical documentation<\/a> fails to properly reflect those capabilities. As a result, this gap is ultimately reflected in product sales performance<\/strong>.<\/p>\n

In the 21st century, and in the midst of a full digital transformation process, it is time to rethink how you present your products and adapt to today\u2019s standards<\/strong>.<\/p>\n

Keep reading this post, because at Easyworks we are clear on this. To make it easier for you, we share some ideas to help you improve the way you present your products to the world.<\/p>\n

When we talk about generating technical documentation, we refer to the creation and consolidation of all documentation related to a product, from the initial design stage through its development and final release.<\/p>\n

In other words, it includes all relevant information about the product\u2014drawings, manuals, technical data, and service documentation, among others.<\/p>\n

This documentation is what we use to present our products to the market; it is, effectively, our letter of introduction.<\/p>\n

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Digitalise your catalogues<\/h2>\n

A catalogue has always been the primary tool for showcasing a product and\/or service. When digitised, it becomes a significantly more powerful asset.<\/p>\n

A virtual catalogue is an ideal solution for presenting your products and even allowing potential customers to interact with them.<\/p>\n

Some of the key advantages of digital catalogues include:<\/p>\n